CULT51 & Instant Effects' Clinically Proven Formulas!

We're pleased to announce two new additions to our luxurious, clinically proven skincare collection. We are now official stockist of CULT51 & Instant Effects. Two British brands both founded by the well-renowned chemist Richard Mears, who has been within the skincare industry for 20+ years, and decided that now is the time for a one-cream skin regime for the face without compromising on ingredients.

Indulge your skin in the luxury anti-ageing skincare it deserves for youthful, brighter and firmer results from the very first application. You can shop the full range of CULT51 including the popular Immediate Effect SerumNight & Day Creams. As well as Instant Effects' expertly formulated serums, treatments and valuable skincare kits right now on our website!

The Science Behind CULT51 & Instant Effects

The goal for CULT51 was to produced a one-cream skin regime for the face without compromising on the ingredients. After widespread scepticism from the beauty industry, the first CULT51 Multi-Active Facial Night Cream proved it was possible. The secret is the scientifically advanced ingredients that are clinically formulated to help the skin's natural tendency to regenerate rather than trying to restore it artificially. CULT51 continue to innovate and develop exciting and intelligently crafted skincare products, but remain true to their two key pledges; to only retail products that are believed to be better and more effective than alternatives already available. And to keep simplicity at the core, never releasing multiple products when a single beauty elixir can reveal the beautiful even skin you crave. These products and results are changing the way premium skincare is approached today.

Like-wise, the Instant Effects range revolves around patented, highly advanced OX2 Technology. This is clinically formulated to allow the skin to absorb more oxygen for up to 24 hours (dependent on the product), which naturally causes an increase in blood flow. The increased level of oxygen and the nutrients that new blood delivers to the skin are crucial to the optimal healing process of fine lines, wrinkles and dark circles. This oxygen transfer technology is one of the core formulations that allows Instant Effects to deliver the results exactly as promised.

Clinical Tested & Proven Skincare

CULT51 have made some bold claims for the luxury skincare range. To back up their claims, products are thoroughly tested and proven through independent clinical trails. These are carried out by Princeton Consumer Research, a leading clinical testing facility with branches in the US and UK. In a recent clinical test, 100% of all panellists on CULT51 trails showed a significant improvements on all skin measurements across all criteria.

Specifically for CULT51 Night Cream, clinical test results shown an average of fine line and wrinkle appearance reduction of 41% in 6 weeks. Skin is firmer by an average of 148% in 6 weeks. An increase of skin hydration by 112% in 12 hours. Makes the skin look 10% more luminous in 6 weeks, and lastly diminishes the appearance of age spots by an average of 10% in 6 weeks.

"We have never tested a product which has scored so highly across all measurement criteria. This truly is an all-in-one miracle worker." - Danny McCamile, Director of Princeton Consumer Research, talking about CULT51 Night Cream.

As well as this, the CULT51 Immediate Effect Serum clinical tests proved that the product fulfils 46 anti-ageing skin claims. Most importantly, it was proven to lighten dark circles, reduce puffiness. Make skin firmer by an average of 143% in 6 weeks. Reduce the appearance of fine lines and wrinkles by an average of 39% in 6 weeks, and lastly increase hydration by 141% in 12 hours.

Frequently Asked Questions.

What and who is CULT51?

CULT51 is a British skincare brand founded by Richard Mears. CULT51 delivers luxury results-focused skincare, and pledges to only release products that are believed to be better than any available alternatives on the market. All products are cruelty free.

What and who is Instant Effects?

Instant Effects is a stylish and scientific skincare brand with effectiveness at its core. Aiming to deliver products that offer real results within minutes. Formulated with patented and active technologies, all products are cruelty free, vegan friendly and independently clinically tested.

Is CULT51 suitable for sensitive skin?

Yes. CULT51 is specifically formulated to help sensitive skin types, helping reduce skin sensitivity by up to 15%. However, should you have any concern it is recommended to conduct a patch test before use.

How can I find out the ingredients in a product?

On our website you'll be able to find a full list of ingredients for CULT51, Instant Effects & loads more of our skincare range. Simply underneath the product listing look for the ingredients drop down menu.


If you have any further questions about CULT51 or Instant Effects, please feel free to contact us at